Beyond Van Gogh: The Immersive Experience

A dazzling and emotional immersive attraction which brings the works of Vincent Van Gogh spectacularly to life is set to come to Aberdeen.

Beyond Van Gogh: The Immersive Experience will be staged at the port city’s state of the art P&J Live event complex for one month only from 12 July to 10 August 2025.

Produced by Annerin Productions and Paquin Entertainment Group, Beyond Van Gogh: The Immersive Experience blends more than 300 of the post-Impressionist icon’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists, with people able to wander through iconic works - including The Starry Night, Sunflowers and Terrace of a Café at Night - as they came alive around them. The immersive experience takes art lovers on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score. Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo.

Visitors then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.